Understanding Business Research Terms and Concepts: Part 1
Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design.
Summarize each of the research designs.
Write a 350- to 700-word paper in which you compare and contrast the two approaches:
•What are the strengths and weaknesses of each approach
•How can they be used most effectively in a combined approach
•Which method is more appropriate for research in your own business and functional area