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This assessment will allow you to demonstrate your creativity and strategic thinking….

ContextThis assessment will allow you to demonstrate your creativity and strategic thinking.What is the difference between an event that leaves a ‘mark’ on the people who attend, thateveryone loves and remembers; and an event that simply becomes a “past event” on the calendar?Your challenge is to design an original major event that will have a positive impact on the hostcommunity. However, the concept itself will not be enough to make the event a success; you willneed to thoroughly consider your event strategy and execution to ensure long-term viability andgrowth of the event. Things to consider will be the target demographic, stakeholders and theirobjectives, locations and venues, financial feasibility, facilities required and available, and associatedrisks.Through designing your event, you will show evidence of strategic thinking by fulfilling a gap in themarket, utilising local resources, catering to an underrepresented community group and/or fosteringcommunity development.

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