This assignment relates to the following video and the related chapters in the text. Watch the video, read the text/chapters, and, discuss the role of strategy in international marketing.
Video-Philip Kotler: Marketing Strategy (7 minutes)
Textbook: Philip R. Cateora, Mary C. Gilly, John L. Graham, and R. Bruce Money, International Marketing, 17th Edition, Irwin-McGraw HillRead Chapter 1-6.
No more than 350 words. Be precise and apply contents from video and book.
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