The purpose of this assignment is to help you gain a greater understanding of the organization, conceptualization, content and use of a sports media kit/media guide. You will be asked to conduct secondary research; primary research is optional but not necessary.
What is a Media Kit/Media Guide?
A media kit is a communication tool used to generate news stories about anteam’s newsworthy initiatives, seasons, special events, and/or major announcement news conference. It should provide media with research, facts, perspectives and organizational/product historical context. Ultimately, the media kit/media guide provides an invaluable resource to sports media members, usually at the start of your season or postseason.
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