Principles of Marketing Unit II

The instructor will assign 2 papers. The topic of each paper will be posted on Desire2Learn one week before the paper is due.
November 8, 2019
Use this pre-formatted Word document to complete your Module Two assignment. You do not have to retype the question.
November 8, 2019

Access the following resource by clicking the link below:

North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from

Based on the article and this unit’s other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.

Your essay must include an introduction, be at least three pages in length, and be double-spaced (Using APA Format), not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.