Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (oligopoly) or a few producers (monopolistic competition). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition. In such markets pricing strategies may include the three C’s of cost, competition, and customer.Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real world example of pricing strategy for a specific company by identifying its market structure.Your paper should be around 10 double spaced pages, in APA Format and structured as follows:Cover page with a running headAbstract1. Perfect Competition 1.1. Description 1.2. Pricing Strategies2. Monopolistic competition 2.1. Description 2.2. Pricing Strategies3. Oligopoly 3.1. Description 3.2. Pricing Strategies4. Monopoly 4.1. Description 4.2. Pricing Strategies5. Case Study6. ConclusionReferencesYour paper needs to include at least three scholarly sources, i.e. peer reviewed articles. I strongly recommend the use of the APUS library for these sources, as most acceptable resources can only be found in protected databases.If you are not familiar with the library, its Welcome Slideshow is a good place to start:https://apus.adobeconnect.com/_a795569749/LibraryWelcome2010/ Research Project 1 Rubrics ScoreCriterionUnsatisfactorySatisfactoryExceptional15%Identification of Market StructuresDid not fully identify the market structures.0-4Identified the industry structures correctly.5-9In addition to meeting the requirements of satisfactory, provided an analysis of each requirements i.e., number of firms, uniformity of products, ease of entry and exit.10-1530%Identification of Appropriate Pricing StrategiesDid not identify appropriate pricing strategies.0-10Identified appropriate pricing strategies for each market structure.11-25In addition to identifying appropriate pricing strategies, provided a detailed analysis of which pricing strategies are appropriate to each market structure.26-3010%Identification of Application of Pricing Strategies to a real-world exampleNo discussion of a real world example, or no mention of the market structure it illustrates.0-3Did not clearly identify appropriate applications of pricing strategies specifically to a real-world example. 4-7Clearly identified appropriate applications of pricing strategies to a real-world example.8-1010%Demonstrate Critical Thought in Analyzing InformationDoes not demonstrate critical thought in the analysis of the information, or analysis is disjointed.0-3Demonstrates critical thought in analyzing the information by presenting various perspectives on the concepts. 4-7In addition to meeting requirements of satisfactory, synthesizes information across concepts effectively.8-1015%Demonstrate Quality and Effectiveness in Written CommunicationWritten communication is ineffective, with numerous spelling and grammatical errors or poorly constructed sentences. 0-4Written communication is effective.5-9In addition to meeting the requirements of satisfactory, the paper is engaging to the reader with concise and clear communication.10-1510%Adhere to APA Writing Style RequirementsNumerous errors in format, style, or reference list.0-3Few errors in format, style, or reference list.4-7Virtually no errors in format, style, or reference list.8-1010%Length RequirementOutside of specified range by more than 10%. 1-4Outside of specified range by 10% or less.5Within specified range.10Turnitin PercentageConformity Percentage greater than 35%, excluding bibliography.Grade discounted up to 50%.Conformity Percentage between 20% and 35%, excluding bibliography.Grade discounted up to 30%.Conformity Percentage smaller than 20%, excluding bibliography. Perfect.
