“Many consumer-driven market forces are compelling the industry to build a more customer-centric model.

“Many consumer-driven market forces are compelling the industry to build a more customer-centric model.
“Many consumer-driven market forces are compelling the industry to build a more customer-centric model. The market forces include the following:

Increasing accessibility of health care information
Consumers who are more discerning
A healthier and longer living population
Advances in technology and biotech that create competition
Specialty services that are marketed directly to the consumer
After (doing some research), what is the most significant force and why Please provide a reference.