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Advanced Marketing BE530Term 2019Main Coursework: Individual essay (max 2000 words +/-10%)(40% of final mark)Assignment deadline: Refer to the assignment due date in the timetable.Please submit file in Word formatPlease answer one of the two options below.Q1. “Management philosophy according to which a firm’s goals can be best achievedthrough identification and satisfaction of the customers’ stated and unstated needsand wants.” [P.128] Therefore, organisations that adopt a surveillance culture canachieve optimal customer satisfaction.Bruce Duncan & Geoff Cook (2015) The Dream Cafe: Lessons in the Art of Radical Innovation, Cornwall,UK. Wiley.Critically evaluate the above statement and in doing so, discuss and explore both thepositive and negative impact of the surveillance culture on consumers.Q2. Globalization is not a linear progression, but rather a dynamic process that involvesboth intrinsic and extrinsic factors, and is heavily influenced by local and regionalconditions.

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