Blood Buy Case
Particular questions – notes
Texas medical saved 23% on blood cost
Blood buy matches/ connects buyer and seller
10%20 % of 10 billion blood market goal
New technology and transparency
Core commodity – blood but demand is decreasing
Blood centers are highly regulated
2007 – 2008 recession demand impacted
Natural disasters and 911
Godfrey – private equity, health care background
Create a network to connect blood centers hospitals
Two sided market
Double blind system pricing is exclusive
Industry is segmented
Challenges – regulations, monopolies, decrease in need for blood because of advanced technology, geography.
1) Who are the major stakeholders that would be affected by blood buys platform?
2) What is blood buys value proposition put each on these stakeholders?
3) What are the key obstacles to scaling blood buy , how would you address them? ( You’re Godfrey)