CRM
Read the Forbes article, “The Role of Business Ethics in Relationships with Customers.” Based on the content presented in the article, describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM business ethics can be used to create customer satisfaction and greater profits for the firm.
Required ResourcesText
Wisner, J.D., Tan, K.-C., & Leong, G. (2012).Principles of Supply Chain Management(3rd ed.). Mason, OH: South-Western Cengage Learning. ISBN: 9780538475464
Chapter 9: Domestic U.S. and Global Logistics
Chapter 10: Customer Relationship Management
Chapter 11: Global Location Decisions
Chapter 12: Service Response Logistics
Article
Kanani, R. (2011, December 8).An interview with Dell’s procurement director on environmental sustainability.Forbes. Retrieved from http://www.forbes.com/sites/rahimkanani/2011/12/08/an-interview-with-dells-procurement-director-on-environmental-sustainability/#7e19fd2a56f0
Knauss, D. (2010, January 19).The role of business ethics in relationships with customers.Forbes. Retrieved fromhttp://www.forbes.com/2010/01/19/knauss-clorox-ethics-leadership-citizenship-ethics.html
Multimedia
Davila, E. (2010, April 15).Global supply chain management.[Video]. Retrieved from http://youtu.be/ZuQ200JAViA
This video supports theCompeting Internationallydiscussion for this week.
