Discussion 1
“Marketing, Technology, and the Law” Please respond to the following:
Evaluate how effective the Federal Trade Commission (FTC) has been in protecting consumer privacy and targeting deceptive and unfair trade practices on the Internet. Support your opinion with specifics.
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From the e-Activity, discuss your reaction to the public service announcement (PSA) in relation to the marketing of junk food to children, with a focus on why this PSA is appropriate or inappropriate. Explain your rationale.
eActivity-
Watch the video titled “Fast food and Children [Powerful] Advertisement†(1 min 02 s). Be prepared to discuss. Video Source: twogood4you1088. (2011, April 23). Fast food and Children [Powerful] Advertisement [Video file]. Retrieved from http://www.youtube.com/watch?v=0K3F_53Sn34.
Discussion 2
“Product Liability and Torts” Please respond to the following:
From the first e-Activity, analyze the current state of the government regulation of product safety to determine whether the referenced agencies are generally proactive or reactive. Provide one (1) specific example of each agency to support your response.
Compare and contrast the regulatory alternatives discussed in Chapter 8 of the text in terms of the efficiency and efficacy these alternatives might provide to businesses and consumers. Next, determine which solution is the most viable, considering the likelihood of support from business and government interests. Explain your rationale.
eActivity-
Research the Internet for information about latest activities by the Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), and National Highway Traffic Safety Administration (NHTSA). Be prepared to discuss.
Discussion 3
“Intellectual Property and Global Intellectual Property Rights” Please respond to the following:
Determine whether or not existing “fair use†exceptions strike an appropriate balance between creators and users of the material. Provide two (2) specific examples to support your response.
Determine the key legal and ethical issues surrounding the ability of pharmaceutical companies to patent and exploit plant-derived substances, and suggest at least one (1) way in which a company might provide compensation besides direct / individual payments.
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