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Carefully examine the two ads displayed in Exhibits 6.4 and 6.5. What positioning theme (benefit,…

Carefully examine the two ads displayed in Exhibits 6.4 and 6.5. What positioning theme (benefit, user, or competitive) is the basis for these ads? If you say benefit positioning, what form of benefit promise (functional, emotional, or self-expressive) is being made in these ads?

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