BUSN20016: RESEARCH IN BUSINESSSOME ADVICE FOR CHOOSING OF A PROJECT TOPIC (DRAFT)• This course has been purposefully designed to incorporate a high degree of flexibility relatingto various topics; therefore the choice of topic for your project is entirely your own choice.• Topic for the project outline (Assessment 1) and project proposal (Assessment 3) MUST besame.• Remember, it is your project and if you select something that holds a deep interest for you, youwill find it easy to commit and you will be highly motivated to complete the work that yourproject outline requires (Assessment 1), and subsequently that your project proposal requires(Assessment 3).• Make sure that your topic is relevant to your current area of study or what you want to be infuture. There is often temptation to pick a topic that is too broad, and might require a longertime to do it properly.• Up to five topic areas are given below under five broader areas of interest (i.e., discipline). Westrongly suggest you to choose a topic from one of the broader areas. However these are not theexhaustive list and you can choose beyond this list.o Marketing:? Marketing communications – such as why do some controversial marketingcommunications work whilst other fail?? Social marketing: such as why are social networks more persuasive thantraditional word-of-mouth?? Telemarketing – such as selling goods or services to customer via telephone orsurveying customer satisfaction via computer assisted telephone interview? Branding –Impact of branding in sales or organisational development? Factors affecting product marketing: How can countries use national culture tohelp them promote major exports?o Management:? Enterprise management – such as how can an organisation (any industry)engage with and facilitate the creation and growth of new ventures, includingopportunity identification and evaluation, venture capital, and/or corporateventuring; and what are the processes for managing and improving the successof the enterprise?
