Research ProblemExplain what the problem is that you want to solve.What is the reason that sharing accommodation are taking over the guest from hotel industry?What is the different between sharing accommodation and hotel industry? (Operating style, Pricing, Target)Research QuestionFrame what you want to find out using a question (What? How? Why?).With the rapidly growth of sharing accommodation industry (Airbnb), why people choosing other accommodations but not hotel.RationaleJustify why doing your study is worthwhile (i.e., So What? Why should your audience care about your study?).Found out the trending of accommodation industry that why people choosing other sharing accommodation but not hotel. Explain what happening with the market trend through analysis the psychographic segment such as, age population (Gen X, Gen Y).