assignment purposes 1 evaluate the characteristics of e commerce 2 demonstrate effective use of technology for communication 3 evaluate the effectiveness of an e commerce web site 4 explain the security and threats in the e commerce environment 5

Mkt 571 Week 3 Customer Relationships and
October 29, 2020
2 Case Responses (due in 8 hours)
October 29, 2020

please, See attachement first.

Assignment Objectives & Requirements (15 Marks):

1. To create a new E-commerce business, which is located in the Kingdom of Saudi

Arabia, which include the followings:

a. Introduction about your business.

b. Product and type of services.

c. Business statement.

d. Business vision.

e. Business objective.

2. To explain your business E-commerce processes.

3. To apply a SWOT analysis to your business.

4. Building the E-commerce website.

a. How it will look likes in terms of design and format (draft).

5. Student is required to explain its E-commerce system functionality, such as:

a. The product menu will show all the product we have in stoke.

b. The contact button will have all the company contact details, social media links

Facebook, Instagram, etc.

6. System design (Picture attachment).

7. Determine the suitable software and hardware needed with an explanation on why it’s

needed.

a. What type of functionality needed in your website, such as CRM?

b. What type of hardware needed? Do you need a server or it will be in the cloud?

8. Identifying security issues as well as how to avoid it.

a. What type of security? To whom or to what?

b. Potential threats to your website?

c. Recommendation.

9. Categorize marketing and advertising strategy and method.

a. Demographic.

b. Marketing method.

c. Social media.

d. Local marketing.

e. Multichannel marketing.

10. Describe what are the ethics and laws within your E-commerce Website.

11. Conclude your report.

 

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