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In this course, you will develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the assignments and summative assessments in this course build on each other, and you will develop your strategic marketing plan in sections. Please do not integrate previously used content from other courses or assessments outside of this course.
Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.
Select one well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:
Consider the following during your business selection process:
Develop a 500- to 800-word paper for your selected business:
Cite sources to support your paper.
Format citations and references according to APA guidelines.
Submit your paper.
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