Ethics and Pricing

People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer’s markup items above the traditional retail price and then offer a 60 percent discount. If they had simply discounted the normal retail price by 20 percent, the resulting “sale price” would have been the same. One […]

Consumer Buying Behavior

Read the following Case Assignment: Ebay Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers, changing the location of where they made their purchases. The use of mobile […]

IT Project Management

Option #1: A Communications Case Study Several issues have arisen on the Recreation and Wellness Intranet Project. The person from the HR department who was supporting the project left the company, and now the team needs more support from that group. A member of the user group that supports the project is extremely vocal and […]

Business Analysis Databases

Business Analysis Databases Using the Library database below, obtain and review business research reports on the company examined in Unit 1. Save copies of the reports as you will need to be able to refer to them during the remainder of the course. Business Source Complete (EBSCO): Business Source Complete offers full text coverage in all […]