June

June 21, 2017

Identify a potential market segment

Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential market segment and describe the value proposition […]
June 21, 2017

Difference between qualitative methods-time-series methods

Briefly describe the difference between qualitative methods, time-series methods, and causal methods. Then, describe one advantage of using causal models over time-series or qualitative models. Your […]
June 21, 2017

Stages of the consumer buying decision process

What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer? What are the […]
June 21, 2017

Discuss the attributes of the customer benefit package

Discuss the attributes of the customer benefit package that apply to students of a college. Explain why each point does or does not apply. A customer […]